All of the materials and branding still came from the utility company, because the end customer already had a sense of trust with that source. Utility companies, such as gas, electric and water suppliers, were printing so many customer communications that they needed to outsource the process to our team. Watkin: In the early ‘90s, much of KUBRA’s focus remained on printing communications. I was the eighth employee, and now, with over 500 employees, our purpose remains the same.Ĭan you talk about how KUBRA has evolved over the years? Since our inception, we have always looked at delivering the right interaction to the right person at the right time, every time. KUBRA became a ubiquitous interaction network between its clients and their customers. From there, KUBRA developed software and applications to support electronic experiences: electronic delivery of financial information, payments, inbound/outbound voice calls, text messages, emails and alerts. This was 25 years ago, before the Internet became part of our culture. In addition to printing and mailing invoices and bills, KUBRA began managing financial information by taking a closer look at the data in those invoices.
#IFACTOR APP FULL#
He purchased several machines for himself and began renting them to multiple groups of people, thus maximizing their full capacity.Īs the business evolved, it took on a much broader view. He was selling large printers and inserters, and he realized that they weren’t being used to their full extent. Rick Watkin: The nucleus of the idea came from the founder of the business, Tim Conroy. KUBRA President and CEO Rick Watkin shares more about KUBRA’s evolution in customer experiences and its recent acquisition of iFactor.
KUBRA is changing the way people interact with their gas, water, waste and electric companies by making payment and outage information available at customers’ fingertips, in real time. In September 2014, Hearst Magazines acquired 80 percent of KUBRA, a leading provider of digital bill delivery and payment services.
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